YouTube analytics basics

Yous tin utilise analytics to better empathize your video and channel performance with key metrics and reports in YouTube Studio.Notation: Some information, such as geography, traffic sources, or gender, may be limited. Learn more about limited information in YouTube Analytics.

Get to YouTube analytics

  1. Sign in to YouTube Studio.
  2. From the left carte du jour, select Analytics.

You tin can also view various reports at the video level:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Point to your video and select Analytics . Y'all tin also view your latest video performance from the channel dashboard. Click a video title or thumbnail.

Notation: You lot can click SEE More than or Avant-garde MODE to view an expanded analytics study to get specific data, compare performance, and consign data.

Within YouTube analytics, y'all'll meet different tabs that assist you understand your information.Note: Some reports may not exist available on mobile devices.

Overview

The Overview tab shows you a summary of how your aqueduct and videos are performing. The key metrics card shows your views, picket time, subscribers, and estimated acquirement (If you're in the YouTube Partner Program).Notation: You may come across personalized overview reports that testify comparisons to your typical performance. These insights will explain why your views may be higher or lower than usual.

In this tab you'll likewise run into reports for:

  • Typical performance: At the channel level, information technology'south a comparison of your channel's typical functioning. At the video level, it's a comparison of your video'south typical performance.
  • Tiptop videos: Your recent videos ranked by views.
  • Realtime: Your performance over the last 48 hours or threescore minutes.
  • Latest videos: Your operation from your 10 latest videos.
  • Stories: Your functioning over the last seven days from your latest Stories.

*At the video level, you'll see key moments for audience retentiveness and your Realtime written report.

Accomplish

In this tab you lot'll likewise see reports for:

  • Traffic source types: How viewers plant your content.
  • External: Traffic from websites and apps that embed or link to videos from your channel.
  • Suggested videos: Traffic from suggestions that announced side by side to or after other videos and from links in video descriptions.These videos could be your own videos or someone else'due south.
  • Impressions and how they led to lookout man time: how many times your video's thumbnails were shown to viewers on YouTube (Impressions), how often those thumbnails resulted in a view (Click-through charge per unit), and how those views ultimately led to watch time.
  • Playlists: Traffic from the nigh-watched playlists that include your videos.
  • YouTube search: Traffic from search terms that brought viewers to your content.

Engagement

The Appointment tab gives you a summary of how long your audience is watching your videos. The cardinal metrics card shows your watch fourth dimension and average view elapsing.

In this tab y'all'll too encounter reports for:

  • Top videos: Videos with the near sentry time over the last 28 days.
  • Meridian playlists: Playlists with the most watch time over the last 28 days.
  • Top videos by stop screen: Your channel's most effective end screens over the last 28 days.
  • Top end screen chemical element types: Your channel'south virtually effective finish screen element types over the final 28 days.
  • Top posts: Your top Community posts over the last 28 days.

*At the video level, you'll run into reports for audition retentiveness, likes (vs. dislikes), and finish screen chemical element click rate.

Audience

In this tab you lot'll besides see reports for:

  • Videos growing your audience: Your audition's online activeness across your aqueduct. Data is based on your new viewers across all devices in the last xc days.
  • When your viewers are on YouTube: Your audience's online activity across your channel and all of YouTube. Information is based on your viewers across all devices in the final 28 days.
  • Subscriber bell notifications: How many of your subscribers get all notifications from your channel. The tab also shows and how many can actually get those notifications, based on their YouTube and device settings.
  • Watch time from subscribers: Your audience's watch time divided between not-subscribers and subscribers.
  • Age and gender: Your audience past age and gender. Information is based on signed in viewers across all devices.
  • Other channels your audience watches: Your audience's online activity across other channels on YouTube. Information is based on your viewers across all devices in the last 28 days.
  • Other videos your audition watched: Your audience's online activity outside of your channel. Data is based on your viewers across all devices in the concluding 7 days.
  • Meridian geographies: Your audience by geography. Data is based on IP address.
  • Top subtitle/CC languages: Your audience by subtitled linguistic communication. Data is based on use of subtitles/CC.

*At the video level, yous'll see reports for scout time from subscribers, top geographies, top subtitle/CC languages, and age and gender.

Revenue

In this tab you lot'll also come across reports for:

  • Monthly estimated revenue: How much your channel has earned in the last 6 months. For ongoing months and months without finalized payments, revenue is estimated and subject to alter.
  • Revenue sources: How yous're making coin with YouTube.
  • Transaction revenue: Estimated net revenue from transactions, such as paid content and Super Conversation. The estimate includes deducted partner charged refunds for the selected engagement range and area.
  • Peak-earning videos: Videos with the highest estimated revenue for the time menstruation.
  • Ad types: The format of the advertisement and its ownership platform. This breakup is only available for YouTube advertisement revenue and impression-based metrics.

*At the video level, yous'll see reports for revenue sources, transaction revenue, and ad types.

Sentry how to employ analytics

Cheque out the following video from the YouTube Creators channel on YouTube Analytics basics.

Analytics in YouTube Studio

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